Search engine optimization is widely adopted by growing websites to gain online visibility and popularity. Even though SEO is effective, it is not easy now. The regular search engine updates have made it essential to optimize various aspects of a website to make it rank higher.
There are seven major SEO signals which will help improve your Google ranking:
1. Keyword Research
Keywords are the most important factor for any website to rank well on search engines. Keyword research is a vital aspect in an SEO campaign as it gives an idea of which keywords are being used by internet users to look for your website. You should try to figure out keywords that have a high search volume but low competition as this will help rank better. These are limited as competitors also make use of similar ones. The best option is to include long tail keywords as these are specific to your page improving the chances of getting listed for relevant search.
2. Optimize Technically
Your website should be technically optimized so that Google is able to read your website’s text and code.
The URL structure should be kept below hundred characters long, use dashes instead of underscores and skip special characters.
Frame a unique title tag which includes basic keywords in the beginning of the title.
You should have a distinct meta description page for each page consisting of one or two sentences describing the page.
Duplicate content is something which should be kept track of and solved to avoid confusion for search engines.
An XML site-map is essential for the website and should be submitted to Google webmaster tools to get the content checked. Updating and re-submitting it is required every time new content is added.
3. Ease Of Use
No matter how good the content and the design of your website is, if it is not easy for users to find what they are looking for, it does not make sense. Emphasis has to be laid on usability of the website.
Labeling content is important for users to easily find what they are looking for.
Easy and smooth navigation should be focused on so that users can access other pages apart from the home page.
Including good quality content with relevant keywords and crisp information will retain the interest of visitors.
4. Quality Content
The prime focus of SEO is good quality content which is why it is significant to invest money for updating your website with fresh and engaging information.
Uploading new content in the company blog can help gain quality links and also increase the authority of the website.
Promoting e-books properly can bring in new links.
Focusing on visual content like info-graphics and charts attracts visitors easily.
5. Use Social Media
Working on and implementing a good social media strategy is sure to work in your favor. For this, you need to first understand your target audience and make use of few specific social media channels where they are most active.
Try to connect to people who have many followers in social media as information will be shared quickly.
6. Link Building Exercise
Adhering to link building exercises is important to improve the credibility of the website. One effective way is guest blogging.
7. Create Responsive Website
Having a responsive website is a key essential as this makes it compatible on mobile devices, tablets, and laptops. This is sure to bring about better visibility and popularity, slowly increasing page rankings.