Search Engine Optimization
All major search engines such as Google, Bing & Yahoo have primary search results, where web pages & other content such as videos or local listings are shown. Payment isn’t involved, as it is with paid search ads. Users normally tend to visit websites that are at top of this list as they perceive those to be more relevant to query. If you have ever wondered why some of these websites rank better than others then you must know that it is because of powerful web marketing technique called Search Engine Optimization (SEO).
Overview of SEO Services
SEO News can increase search engine rank & site traffic of any company. Expertise offered by its technical & copywriting staff enables SEO News to successfully meet needs of companies with complex websites in competitive industries.
SEO News caters to clients who require a full-service intensive approach to search engine marketing. As experts of search engine optimization & marketing industries, management & employees of SEO News have proven track record for crafting effective Internet marketing strategies with long-term measurable results.
Initial Review & Analysis
SEO News begins all search engine optimization services with thorough review & analysis of client’s website to identify potential areas of improvement. The free consultation can help to identify problems with dynamic or duplicate content, Flash & session ID numbers, poor-quality back links & any other factors impacting site’s ranking.
- Competitor Analysis
- Website Analysis
- Keyword Research & Analysis
Using proprietary in-house keyword research tools & several third party tools, SEO News will analyze data to find most relevant keywords with most traffic for your website. The research shall tell us which keywords will help to gain rankings quickly, which includes:
- Primary Keywords
- Secondary Keywords
- Keyword Competition Research
- Keyword Grouping
- Content Writing
Unique, well-written & optimized content is critical to search engine marketing success. Content is what brings your site to attention of search engine spiders. It also needs to be interesting & useful to hold attention of human readers & close sales. SEO News offers variety writing & content development services:
- Website Content
- Press Releases
- Writing Blogs
- Blog Commenting
One of major variables in attaining high search engine rank is website’s popularity, but now is not determined by its network of inbound links on relevant & established websites. Improved link development is not that essential for search engine marketing success & significant part of expertise that SEO News offers. SEO News uses several techniques to optimize client links’ including:
- Fee-Based Directory Submissions
- Article Writing & Submissions
- Blog Postings
- Social Bookmarking
- Social Media Profile Creations & Mentions
- Free Directory Submissions
- Participation in Industry Forums, Blogs & Social Media Sites
Social Media Marketing
Social media sites are now a significant element of SEO. Search engines display various social media results on their front pages such as Twitter & blog posts. It is also very likely that major search engines will soon start evaluating social media content in their ranking algorithms if they haven’t already. SEO News always stays one step ahead of search engines & implements techniques to help clients with future rankings. We normally will include various social media marketing services as part of our SEO packages such as social media profile creations, updates, blog design & posting service & social bookmarking service.
Local Search Submission & Optimization
Local search results are now part of Google’s algorithm. For example, when you search for service locally & type city name, you would notice several listings of local businesses with their telephone numbers. If we operate our business locally, then it is important that we get optimized for local search. SEO News will submit & optimize it to Google & many other local geo-focused directories.
We provide baseline ranking report before we start work to show you how you rank prior to optimization; additional reports are then provided on monthly basis. Our company staff will monitor results to make sure you are on right track.
Online Public Relations
SEO News can do more than simply promote your message online. Through combination of sophisticated online public relations services, we try and ensure that the message reaches your target audience while achieving your goals of building brand value, enhancing sales & improving your search engine rankings.